Navigate to the main menu and click on Audience Insights under the Analytics tab.If you’re not running ads on Snapchat, ignore this section! This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. The desktop version of Snapchat analytics focuses on Audience Insights. Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users.Īnd that’s it! Once you’re in, you’ll have access to all of your Snapchat analytics data. Tap the Insights tab to access your Snapchat analytics dataĬan’t see Insights on your app? You might not have a large enough following just yet.Tap your Bitmoji/avatar in the top left-hand corner to navigate to the home screen.Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!).Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. You can explore variations of Snapchat Insights on both the app and desktop. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. This will help you refine your social strategy.īy measuring and understanding your Snaps’ performance, you can tweak and optimize your strategy on Snapchat for even bigger results. Snapchat Insights allows you to monitor and analyze your engagement on Snapchat and get detailed information about your audience. She joins Tyler Foggatt to talk about Gilbert’s dilemma and to consider how imperialism should change our experience of art.Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. In it, Batuman explores how great Russian novels have been used to justify military aggression in the Slavic world, and contends with the moral weight of loving these books. In January, the New Yorker staff writer Elif Batuman published an essay about Ukraine’s grievances against Tolstoy and his literary peers. Free-speech advocates lamented the decision, with some asking whether Tolstoy would be next. The announcement was met by harshly negative feedback from Ukrainian readers, who accused Gilbert of “glorifying” Russia, and she decided to halt the book’s publication. Readers who know her only as the author of “ Eat, Pray, Love” might have been surprised by its subject: a group of Russians who hide in the Siberian wilderness as an act of resistance against the Soviet government. Sign up to receive our weekly newsletter of the best New Yorker podcasts.Įarlier this month, the writer Elizabeth Gilbert announced her next book. Listen and subscribe: Apple | Spotify | Google | Wherever You Listen
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